【現場觀察】IBM Think 2025 Boston Day 1：AI以及生態圈
- 前半段為文章的英文版本 (The first half is the English version)
- 後半段為中文版本 (The second half is the Mandarin version)
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IBM Think 2025 opened in Boston with thousands of business leaders, partners, and technology experts from around the world. The focus this year centers on hybrid cloud, generative AI, and how IBM’s partner ecosystem is helping organizations adapt to a rapidly changing digital landscape. I had the opportunity to attend the first day in person—here are some highlights and reflections.
Executive Keynotes: Multiple Leaders, with Chairman Arvind Krishna
The morning keynote session featured several IBM executives presenting on critical topics, from platform strategy and enterprise AI to cybersecurity and product direction. Toward the end of the segment, IBM Chairman Arvind Krishna took the stage to summarize IBM’s long-term mission: helping enterprises transform their mission-critical systems through Hybrid Cloud and Generative AI.
His presence underscored IBM’s continued commitment to building an enterprise-grade AI infrastructure with security, governance, and scalability at its core.
Partner Plus Focus: Regional Activation, Product Priorities, and GTM Collaboration
In the afternoon, sessions under the IBM Partner Plus program brought together regional teams from Taiwan, Southeast Asia, and beyond. IBM introduced its 2025 APAC New Partner Activation Playbook, highlighting:
- Future-focused solutions like watsonx.ai, Instana, Guardium, and FlashSystem
- A “buddy system” to guide new partners through early wins
- Localized marketing support and campaign co-investment models
The conversation centered around how IBM can help partners accelerate go-to-market motions with curated use cases and pre-integrated offerings.
Market Priorities: Techaisle Research and Enterprise AI Drivers
One of the key research insights presented by Techaisle emphasized that over 70% of IT buying decisions are now influenced or owned by business units—not just IT departments. This shift changes how technology providers must frame value and support.
They also pointed out that enterprise priorities in 2025 include:
- Streamlining security and governance
- Automating decisions with Gen AI
- Unifying multi-cloud environments
These insights were both timely and relevant to how partners shape solutions around client needs.
Learn from the Senior IT Experts
In addition to the sessions, I had the privilege of speaking with several IBM colleagues and IT leaders from Taiwan, including:
- Nelson Lee, General Manager, IBM Taiwan（LinkedIn）
- Daniel Blissett, Ecosystem Leader, IBM APAC（LinkedIn ）
These conversations offered valuable insights into how IBM’s strategies are being implemented in Taiwan and across the APAC region, and how regional partners can better align with global initiatives.
Final Thoughts
Day 1 at IBM Think 2025 delivered a full agenda of ideas, practical strategies, and real-world applications of AI and hybrid cloud. IBM’s message was consistent across all segments: AI is not a feature—it’s a platform. And delivering its value at scale depends on an open ecosystem of capable and trusted partners.
Looking forward to Day 2.
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今年的 IBM Think 2025 在美國波士頓 Hynes Convention Center 隆重舉行，來自全球各地的合作夥伴與業界領袖齊聚一堂，聚焦於 AI、混合雲（Hybrid Cloud）、以及生態系夥伴的策略協作。這場活動不僅展示了 IBM 最新的技術方向，也是一個跨產業交流的重要平台。
多位 IBM 高管分享策略方向，Arvind Krishna 登場
上午的 keynote 議程中，IBM 多位高層主管依序就企業 AI 應用、資安韌性、以及平台策略分享觀點，強調 IBM 將持續投資於以混合雲與生成式 AI 為核心的轉型方案。董事長 Arvind Krishna 並非開場致詞者，而是在議程尾聲登台，為整體策略脈絡作總結。他簡潔明確地指出，IBM 的使命是「協助企業轉型其關鍵業務系統，善用 Hybrid Cloud 與 Generative AI 技術」。
Partner Plus 生態圈聚焦：區域合作、產品推進與需求引擎
下午的 IBM Partner Plus 分組會議中，來自台灣、新加坡、馬來西亞、菲律賓等地的合作夥伴展開深入對話，討論如何運用 IBM 的 SaaS 與硬體資源推進市場。特別提到五項推薦產品線（如 Instana、Guardium、watsonx.ai 等）作為 2025 年度「新夥伴啟動套件」，旨在協助合作夥伴快速拓展市場、取得新客戶。
會中也安排了亞太地區的成功案例分享，包括 合作夥伴的CTO 現身說法，談如何結合 IBM 技術打造可落地的 AI 解決方案。
聚焦趨勢：生成式 AI 與企業 IT 優先事項
根據 Techaisle 的研究簡報指出，企業 IT 轉型最主要的挑戰來自三方面：資安韌性、AI 整合、與成本控管。生成式 AI 被形容為「企業的鏡子」，讓企業能夠用既有與外部數據重新詮釋流程，加快決策與市場反應。
向IT產業前輩們請教與學習
本次也很榮幸有機會與來自台灣的 IBM 團隊與多位 IT公司的總經理等前輩同行，向他們學習，包括:
從會場觀察未來技術發展的節奏
第一天的議程安排相當緊湊，但從 keynote 到分組討論，IBM 明確釋出一個訊息：AI 並不是一個單一技術，而是一套平台化、可組合、可落地的企業解決方案。透過與全球夥伴的互動，我更深刻感受到，在這波技術轉型浪潮中，生態系的合作與共同學習將成為企業成長的關鍵。
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